UNDERSTANDING THE COSTS OF YOUR PHOTO SHOOT

UNDERSTANDING THE COSTS OF YOUR PHOTO SHOOT

What are you REALLY paying for, and why does photography cost SO DANG MUCH?! 

Great photography and great photographers don’t just show up to shoot. We spend time on YOU. We spend a lot of time, communicating, creating legal documents, writing emails, making sure our equipment is up to date and state of the art as well as clean and calibrated, we spend money on memory cards and hard drives to make sure your photos are backed up in two or three places at one time (so we never lose them!), we spend money on basic business expenses like websites, marketing and advertising, new programs to make our workflow even faster, paying our taxes (did you know the government takes 1/3rd of our income??), it takes time and money to get to locations as well as go location scouting! And the biggest bulk of the cost? Editing! 

I take extra special care of each and every photograph. When I shoot, I take thousands of photos (about 750-800 photos PER HOUR), after that, I don’t just throw a filter on all your pictures, I look at each image, decide which are the most perfect right out of the camera and then apply all the editing techniques to each and every photo. First I crop and straighten, then I edit the color, contrast, brightness, and sharpness. After that I take the images into Photoshop to remove any background distractions (cars, people, poles, ugly fences etc), if you look like you have a double chin or other blemishes, I remove those. If someone in your group photo is blinking, I open their eyes! Each one of your photos goes through a process and because of that, one hour of shooting = 10-12 hours of editing. 

I LOVE this process, I love everything about it! From emailing you, to meeting you, writing up your contract, location scouting, shooting your images, editing your images, uploading your images to the web, sharing them on my blog, getting them featured in a magazine- all of this =  my dream life. Seriously. 

When I was first starting off, I thought that the only expenses would be taking and editing the photos. I didn’t realize how much time and money would go into running my business. After one year of “officially” being a business (and 7 years of professional photography!), I finally understand what it means to value my work and charge enough to give you the best experience you can have! Because you are worth it! 

If you have any more questions about the costs of running a photography business or would like a more detailed and broken down costs spreadsheet, e-mail me! I would love to hear from you!! 

Until next time, 

Ashley 

Rachael + Todd: San Juan Capistrano and Dana Point Strands

Rachael and Todd are possibly the most fun duo I've ever had the chance to photograph. I'd never met them before but immediately knew they were the kind of folks I'd like to know. Even though they said this was their first professional photo session, clearly, they have some modeling skills. Or ..they're just naturals. I love how much they love one another and how they just enjoy being together. And having the honor to capture that love was a privilege! We spent the afternoon catching the golden rays of the setting sun. Beginning at the San Juan Capistrano Open Spaces Park and ending at Dana Point Strands beach. These two are a coast loving, outdoor adventuring couple and I certainly hoped I captured their beauty and that of the life they live with clarity! Enjoy :) 

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